Brijwasi Sweets — Company Website & Recommendation System — Project by Bablu Kumar Jha

The business need

Brijwasi Sweets (India) Pvt. Ltd. is an established food & beverages brand. It needs a modern website that presents its products well, and a way to show each customer the products they are most likely to want next. In a sweets business, a customer who adds one more box to the order, or who comes back for the next festival, is worth far more than a one-time visit.

What I am building

A mobile-friendly company website: the brand's main digital storefront for its range.
A product recommendation system built on the company's own sales and product data, suggesting relevant sweets and products ("customers who bought this also bought…", seasonal and festive picks).
Clean data foundations in MySQL, so the same data serves the website, the recommendations and management reporting.
Models built and evaluated in PyTorch, starting from simple, explainable baselines.

How success will be measured

The numbers are agreed before launch, so the result can be judged honestly:

Measure	What it tells the business
Recommendation click-through	Are the suggestions relevant at all?
Average order value	Are customers adding more to each order?
Repeat orders	Are customers coming back?
Comparison group	The same figures for customers who are not shown recommendations